Reasons Why Pizza Bases are Important to Customers


What do you think the responses would be like if you asked customers what they liked best about pizza? Why do you think that is? Which condiments would you recommend? What’s in the sauce, exactly? But what if we told you it was the crust all along!

There’s no denying that a pizza’s success or failure hinges on the quality of its crust, and that customers will take notice if you haven’t mastered it. When trying to maximize customer satisfaction, it’s crucial to know what features of the pizza crust are most desired.

Where Does the Ideal Crust Come From?

Here are the four most important factors that diners consider when ordering pizza so that you can make a crust they’ll love: Crusts with varying textures are popular (e.g., soft and chewy for thick crust, light and crispy for thin crust). You need to experiment with different crust textures to find out what your customers like best, and then implement those findings across all of your pizzas.

  • Flavor-Do you season your pizza crust with garlic, oregano, or anything else, or do most of your customers prefer it plain? Wood fired, coal-fired, and brick ovens impart a flavor to crusts that can’t be replicated by commercial or electric ovens (unless you use par-baked Authentic Wood Fired Crusts from Alive & Kickin’, which can be final-baked in any oven and retain their wood-fired characteristics).
  • Thickness-Customers have definite expectations for crust thickness depending on the style of pizza they order, just as they do for texture. To make the most of premade dough balls, make sure your thin crust pizzas are noticeably thinner than your regular pizzas, and that your deep dish pizzas uniquely deliver on the thick, chewy crust.
  • Supreme Backing-The crust’s ability to hold pizza toppings is another measure of its quality. Does the slice remain relatively parallel to the table as the customer brings it to his or her mouth to take a bite, or does it sag as the customer chews? Customers are looking for a crust that can withstand toppings without falling apart.
  • Emphasizing the Crust as a Distinctive Ingredient, Considering how much a pizza’s crust can affect how satisfied customers are with the meal as a whole, it’s important to highlight the crust as a selling point. It is not worth it to risk losing customers over a poor crust if it can be avoided.

You can improve consistency, control costs, and reduce labor by using premade dough balls and parbaked pizza crusts of high quality. There’s no need to guess, order, or store ingredients.

You can achieve this goal with the help of pizza bases specialists; we can develop bespoke dough ball or crust recipes for signature pizzas that will set your business apart and make it a destination customers will want to return to again and again.

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